Southeast Bangkok University

Admission Office Open Days: Daily, Except Public Holidays

Admission Office Hours: 08:00 – 17:00

 

Southeast Bangkok University (SBU), known in Thai as Mahawitthayalai South East Bangkok, is a private university based in Bang Na District, Bangkok, Thailand. The institution was originally established as Southeast Bangkok College on 29 March 1999 and officially became a university on 31 January 2023. It now operates educational locations in Bang Na, Bangkok, and Bang Phli, Samut Prakan Province. The university is particularly recognized for its academic focus on logistics and supply chain management, digital technology, innovation, accounting, business administration, English communication, tourism, and law, alongside postgraduate education. Guided by its educational philosophy, “The Mentor of New Professionals,” SBU aims to prepare graduates with professional competence, practical knowledge, and ethical responsibility. In 2026, the institution completed 27 years since its original establishment and continued contributing to workforce development in Bangkok and Thailand's eastern economic region.

 

The university's Bang Na location is situated at 298 Sanphawut Road, Bang Na District, Bangkok 10260. This part of the city is an important hub for transport, commerce, services, and connections to industrial areas in neighboring Samut Prakan Province. The campus is accessible through the surrounding Sukhumvit and Debaratna road networks and lies within the wider Bang Na district, which is also home to the Bangkok International Trade and Exhibition Centre, commonly known as BITEC. Its location provides a relevant setting for the study of logistics, industrial operations, business administration, and technology.

 

In addition to its Bang Na campus, the university has an educational location in Bang Phli at 45/5 Moo 19, Rungruang Bang Phli–Tamru Road, Bang Phli District, Samut Prakan 10540. The availability of two educational locations helps serve students living in eastern Bangkok and neighboring industrial communities. Bang Phli is particularly associated with manufacturing, transport services, warehousing, and commercial enterprises. Prospective students and visitors should confirm which location is responsible for their chosen program or activity, as university services and educational events may operate at different sites.

 

The history of Southeast Bangkok University is closely linked with the development of private education in the Bang Na area. Its roots can be traced to educational institutions established by the Rungruang family, particularly Atthawit School, which provided general education before the creation of Southeast Bangkok College. The family's educational initiatives reflected a commitment to expanding learning opportunities and helping young people develop academic and ethical qualities. These earlier activities formed an important foundation for the subsequent establishment of a private higher education institution.

 

Two significant figures in the historical foundation of the institution are Phoem Rungruang and La-ong Rungruang, whom the university recognizes as important benefactors in the development of the family's educational activities. The university's official account emphasizes gratitude for the opportunities that the family received through its long-standing relationship with the Bang Na community. This background helped inspire the establishment of an educational institution intended to contribute to society by developing knowledgeable, capable, and ethical graduates.

 

Southeast Bangkok College received permission to establish a private higher education institution on 29 March 1999 through Atthawit Rungruang Company Limited. This marked the formal beginning of the institution that would later develop into Southeast Bangkok University. Building upon earlier experience in school administration, the founders sought to create a college offering university-level education focused on professional knowledge, English communication, information technology, and ethical conduct.

 

On 3 March 2000, the relevant higher education authorities authorized the college to operate its Bachelor of Business Administration programs and granted institutional recognition. Teaching began in the first semester of the 2000 academic year. The institution initially offered a four-year Bachelor of Business Administration program and a continuing-degree pathway. Its early fields of study included Accounting, Marketing, and Business Computer, which provided the academic foundation for the college's subsequent expansion.

 

The choice of business-related programs reflected employment needs in Bangkok and its surrounding provinces. Accounting, marketing, and business computing were becoming increasingly important as organizations adopted new technologies and developed more complex administrative systems. The college initially concentrated on preparing graduates for commercial and organizational employment before gradually expanding into additional disciplines in response to technological change and emerging professional opportunities.

 

Legal education became another important part of the institution's early development. The Bachelor of Laws program was approved on 1 May 2001 and began teaching in the first semester of that academic year. The introduction of law expanded opportunities for students interested in legal reasoning, justice, public administration, business law, and other professions requiring legal knowledge. It also demonstrated the institution's intention to develop a broader academic portfolio beyond its original focus on business administration.

 

In the 2006 academic year, Southeast Bangkok College introduced Logistics Management, a field that would later become central to the university's academic identity. This development coincided with the expansion of manufacturing, international trade, freight transportation, and warehousing in eastern Bangkok and the surrounding economic region. Logistics education provided students with knowledge directly relevant to the operational needs of businesses involved in production, distribution, and supply chain coordination.

 

The logistics curriculum was revised in the 2012 academic year to align with Thailand's higher education qualification framework and changing professional requirements. Subsequently, logistics education developed into a more specialized academic unit. During the 2016–2017 academic period, the former logistics program evolved into the Faculty of Logistics and Aviation Technology. This development represented a major step toward establishing logistics and supply chain management as one of the institution's defining areas of expertise.

 

Throughout its years as Southeast Bangkok College, the institution expanded its academic programs and supporting facilities. Developments included management studies, science and technology, tourism, languages, postgraduate education, information systems, laboratories, and student learning spaces. These changes reflected both the diversification of student interests and the growing demand for professionally oriented education. They also contributed to the institutional readiness required for a transition from college to university status.

 

The proposed change in institutional classification was considered through Thailand's higher education regulatory process in 2022. Southeast Bangkok College officially became Southeast Bangkok University on 31 January 2023. This transition represented a major milestone, providing the institution with a new legal classification and a clearer identity as a private university. The transition also reinforced its responsibilities in undergraduate and postgraduate education, research, academic services, and the preservation of arts and culture.

 

Two dates are therefore essential when examining the university's history. The institution was originally established as Southeast Bangkok College on 29 March 1999, whereas its official transition to Southeast Bangkok University took effect on 31 January 2023. By November 2026, the institution had completed 27 years since its establishment and was in its fourth year of operating under university status. Distinguishing these dates provides a more accurate understanding of its institutional development.

 

Dr. Somsak Rungruang is a central figure in the university's development and is identified by the institution as its Rector. His professional background includes business management and educational administration, with earlier involvement in Atthawit School and Atthawit Commercial Technology College. Professor Emeritus Dr. Worapat Tothanakasem is identified as President of the University Council. Their leadership roles are associated with institutional policy, university administration, educational quality, professional development, and the expansion of academic opportunities.

 

The name Southeast Bangkok University reflects the institution's geographical origins in the southeastern part of Bangkok. The Bang Na district connects the capital with Samut Prakan Province and the broader industrial and commercial areas of eastern Thailand. The university's name therefore carries a geographical identity that is closely related to the communities it serves. Its location is particularly relevant to disciplines such as logistics, industrial technology, business administration, and international trade.

 

The university's philosophy is expressed through three concepts: Qualification, Morality, and Value. Qualification refers to academic knowledge, professional competence, and the ability to apply learning effectively. Morality emphasizes professional ethics, integrity, responsibility, dedication, and consideration for others. Value refers to the contribution that graduates can make to their employers, communities, and society. Together, these principles communicate the institution's belief that academic achievement should be accompanied by ethical responsibility and practical contributions to the wider community.

 

The university's stated determination is to develop human potential and internationally competitive competencies. Its vision emphasizes becoming an institution that produces professional graduates, especially in logistics and technology. The educational philosophy “The Mentor of New Professionals” expresses a practical commitment to preparing learners for employment and professional development. These principles encourage students to combine specialized knowledge with analytical thinking, problem-solving, communication, and adaptability.

 

Southeast Bangkok University identifies four essential graduate qualities: professional knowledge and competence, effective English communication, proficiency in information technology, and ethical conduct combined with an appreciation of Thai identity. These qualities reflect the requirements of modern workplaces, where professional expertise must be supported by digital skills, communication abilities, and the capacity to cooperate with people from different professional and cultural backgrounds.

 

The institution also uses the letters SBU to express its core values. S represents Smart, referring to knowledge, expertise, professional competence, perseverance, and a strong work ethic. B represents Business, emphasizing leadership, professional ethics, clear objectives, and an entrepreneurial mindset. U represents Unique, encouraging originality, creativity, independent thinking, and the confidence to pursue new approaches. These values reinforce the university's emphasis on professional readiness and innovation.

 

The university's current visual identity uses the letters SBU in purple and gold, together with a flame-like design. Purple was also an important color in the institution's earlier identity as Southeast Bangkok College. Historical college publications identify purple and white as its institutional colors, with purple representing strength, endurance, and perseverance, and white representing purity, sincerity, and honesty. The contemporary SBU emblem reflects the institution's development into a university while preserving elements of its earlier identity.

 

The Salao tree also appears in historical descriptions of the college's identity. Its purple and white blossoms corresponded with the institution's traditional colors. The tree was associated with uprightness, humility, and the careful cultivation of students' character. Within the symbolic language of the former college, it represented the hope that graduates would develop academic qualifications, moral conduct, and lasting value to society.

 

The university's current undergraduate academic structure comprises five faculties: the Faculty of Digital Technology and Innovation, Faculty of Accounting and Management Science, Faculty of Logistics and Aviation Technology, Faculty of Liberal Arts, and Faculty of Law. It also publishes graduate programs at the master's and doctoral levels in business administration, logistics, information technology, educational administration, and law. This academic structure provides opportunities for students with interests ranging from business and technology to language studies, tourism, and legal professions.

 

The Faculty of Digital Technology and Innovation prepares students for professional careers in technology-driven industries. Its published study areas include Information Technology, Digital Business Technology, Multimedia and E-sports, and an engineering technology program with specializations in Industrial Engineering Technology and Modern Automotive Technology. Students develop knowledge in programming, digital systems, multimedia production, industrial processes, and technological problem-solving.

 

Information Technology focuses on software development, computer networks, system administration, and digital infrastructure. Students acquire skills needed to create and maintain information systems used by organizations. Digital Business Technology integrates computing with business operations, including electronic commerce, business intelligence, data analysis, and technology-assisted decision-making. Both fields are relevant to organizations seeking to improve efficiency and adapt their operations to the digital economy.

 

The Multimedia and E-sports field combines digital media production, interactive content, game design, and knowledge related to the growing e-sports sector. Students learn about creative technology and the production of digital experiences. The engineering technology program emphasizes analytical thinking, process improvement, and the application of engineering tools in industrial environments. Its modern automotive specialization also introduces technological developments associated with advanced vehicles and electric mobility.

 

The Faculty of Accounting and Management Science developed from the former Faculty of Business Administration, one of the institution's earliest academic units. Its current published fields include Accounting, Management, and Digital Marketing. The faculty provides education in organizational planning, business administration, financial information, consumer analysis, and the use of technology in commercial operations. Its programs aim to prepare graduates for professional employment and entrepreneurial activities.

 

Accounting education focuses on financial records, reporting, analysis, and professional standards. Management emphasizes organizational planning, personnel development, business operations, and strategic decision-making. Digital Marketing combines marketing principles with online communication technologies, consumer behavior, digital platforms, and data-driven business practices. These subjects provide a foundation for careers in commercial organizations and for students interested in establishing their own enterprises.

 

The Faculty of Logistics and Aviation Technology is closely associated with the university's distinctive academic direction. Its central undergraduate program is Logistics and Supply Chain Management, a field involving procurement, warehousing, transport, inventory control, distribution planning, and coordination between producers, suppliers, and customers. Knowledge in these areas is essential for modern commerce, particularly for businesses operating across regional and international markets.

 

Logistics education combines management concepts with technology and operational analysis. Students explore how materials, products, information, and resources move through supply chains and how organizations can improve the reliability and efficiency of those processes. The university's connections to the wider Bang Na and Samut Prakan industrial region provide a meaningful economic context for studying logistics, transportation systems, and distribution networks.

 

The Faculty of Liberal Arts offers academic pathways associated with Business English and Tourism and Hospitality Management. Business English develops listening, speaking, reading, and writing skills for professional communication, including business correspondence and interaction with international partners. Tourism and Hospitality Management covers service operations, travel-related businesses, hospitality, meetings, airline-related services, and communication with customers from different cultural backgrounds.

 

Language and service education are relevant to the wider Bangkok and Samut Prakan region, where international businesses, hotels, exhibition venues, transport networks, and commercial enterprises create demand for effective communication. The university also promotes shorter Thai and English language learning programs for people who wish to improve their language abilities without enrolling in a full degree.

 

The Faculty of Law has formed part of the institution's academic development since the approval of its Bachelor of Laws program in 2001. Legal education combines the study of legal principles, reasoning, analysis, and professional ethics. Students are prepared to understand legal problems and apply appropriate legal knowledge in professional contexts. The faculty emphasizes the importance of integrity, justice, and ethical responsibility in legal practice.

 

At the postgraduate level, the university lists master's programs in Business Administration, Logistics and Supply Chain Management, Information Technology, Educational Administration, and Law. Its doctoral offerings include Business Administration, Logistics and Supply Chain Business Administration, and Educational Administration. These advanced programs provide opportunities for graduates and working professionals to develop specialized knowledge, analytical skills, and research capabilities relevant to their careers.

 

International academic cooperation has become another area of development. A significant example is Chichester Bangkok, a dual-degree initiative between Southeast Bangkok University and the University of Chichester in the United Kingdom. The partnership is designed to allow students to pursue qualifications connected to both institutions while studying in Thailand. In 2026, the university welcomed the first cohort of students participating in the initiative. The program reflects the university's increasing interest in international educational standards, English-language learning, and professional opportunities beyond Thailand.

 

Beyond formal degree programs, Southeast Bangkok University also promotes short courses and online learning opportunities. These include professional development activities in business, technology, and specialized skills. Short-term learning options are relevant to graduates, working professionals, and entrepreneurs who need to update their knowledge without committing to an entire degree program. Such opportunities support the broader concept of lifelong learning in a rapidly changing employment environment.

 

The university offers different study arrangements according to the program, including regular study, Sunday-based programs, online learning options, second bachelor's degrees, and credit-transfer pathways. These arrangements can be particularly useful for vocational graduates and working adults seeking to continue their education. Applicants should review the requirements and schedules for their chosen program because eligibility, duration, and teaching arrangements differ between academic pathways.

 

Student life and university traditions provide additional opportunities for personal development. The university organizes orientation activities, teacher-honoring ceremonies, foundation-related events, student activities, and cultural programs. These events help students build relationships with lecturers and peers, strengthen their sense of belonging, and develop leadership, teamwork, and communication skills outside the classroom.

 

One of the university's important traditions is the Pranot Nom Sakkara Buraphakhanachan ceremony, a formal occasion honoring teachers and senior educators. In the 2026 academic year, the university held the ceremony together with a Bai Sri Su Khwan ritual for students. The event took place on 16 July 2026 at SBU Hall, with Rector Dr. Somsak Rungruang presiding. Representatives from academic faculties presented ceremonial offerings to teachers as expressions of gratitude and respect. The occasion reflected the university's commitment to preserving Thai educational traditions and strengthening relationships between students and educators.

 

Bai Sri Su Khwan is a Thai cultural tradition associated with blessings, encouragement, and the strengthening of personal morale. When included in university activities, it provides a welcoming atmosphere for new students and reinforces their connection with the institution. Such ceremonies help combine traditional cultural values with the experiences of contemporary higher education.

 

Other documented activities in 2026 included new-student orientation under the theme “Empowering Modern Professionals,” SBU Freshy Day 2026, and SBU Color Splash 2026. These programs encouraged student participation and interaction across different academic disciplines. They also provided opportunities for informal learning, creativity, friendship, and cooperation within the university community.

 

The university's Student Development and Arts and Culture unit has a history of supporting activities associated with Loy Krathong, Songkran ceremonies honoring senior community members, Thai classical music, traditional dance, Thai etiquette competitions, and the promotion of Thai textiles. These programs reflect the institution's cultural mission and provide opportunities for students to learn about Thai customs and their social significance.

 

Historical cultural activities also include ceremonies honoring Thai classical music and dance teachers, together with participation in inter-university Thai music and cultural preservation projects. Such activities encourage the transmission of traditional knowledge and the development of networks among educational institutions. They demonstrate that cultural education can remain relevant within a university whose principal academic identity is associated with technology, logistics, and professional training.

 

The university's principal facilities include the 6th Cycle and 7th Cycle Commemorative Buildings, SBU Hall, and the university library. These spaces support teaching, administration, academic gatherings, conferences, and student activities. Some areas are reserved for scheduled university functions or authorized users, so educational groups and visitors wishing to enter specific facilities should contact the responsible department in advance.

 

The university archives are particularly significant for understanding its institutional history. The archives were established to collect and organize documents, official announcements, historical photographs, administrative records, information about important individuals, and material documenting the development of the former college. The project responded to the need to preserve institutional evidence that had previously been dispersed among various departments and might otherwise have been lost over time.

 

Archival collections cover the institution's foundation, academic development, changes in administrative structure, major events, biographies of educators and alumni, campus facilities, and agreements with external organizations. These materials are valuable not only for studying Southeast Bangkok University but also for understanding the wider history of private higher education in Bangkok. Access to archival materials should be arranged through the relevant university office according to its service rules.

 

Research and innovation are additional components of the university's academic mission. Fields of interest align with its professional strengths, including business administration, information technology, logistics, educational management, and digital systems. Research undertaken by academic staff and students contributes to scholarly discussion, the development of professional methods, and the application of knowledge to organizational and social challenges.

 

Recent university initiatives have also addressed emerging industrial technologies. In 2026, the university publicized projects related to developing innovators and specialists for electric vehicles, semiconductors, and artificial intelligence. These initiatives reflect a broader commitment to preparing students and professionals for technological change in manufacturing, services, and the digital economy.

 

Community engagement is closely connected with the university's practical educational philosophy. Knowledge in business administration can contribute to entrepreneurship and organizational development, while logistics expertise can help improve transportation and supply chain operations. Information technology skills support digital transformation, and language education helps strengthen communication between businesses and international partners. These areas of expertise provide opportunities for the university to contribute to local economic and social development.

 

The Bang Na area itself illustrates the interaction between education, business, transport, and community life. The district combines residential neighborhoods, commercial buildings, exhibition facilities, industrial connections, and transport infrastructure. By operating within this environment, the university provides accessible higher education and opportunities for collaboration with the surrounding community and professional organizations.

 

Prospective students can use the university's online admission system or contact its admission and guidance staff for information about available programs. Applicants should check admission qualifications, transfer-credit arrangements, teaching locations, study schedules, and academic requirements before enrolling. These details may vary by faculty, degree level, and admission period. The university's website is the primary source for its application system and published academic information.

 

For educational tourism, Southeast Bangkok University is of interest to students, educators, and visitors studying private higher education in Thailand. Its academic focus on logistics, digital technology, and business administration provides useful examples of professionally oriented educational development. Public university open-house activities, including Southeast Open House, allow prospective students to learn more about academic programs and student life. Visits to laboratories, restricted learning facilities, or administrative departments should be coordinated in advance.

 

Several local attractions can be combined with a visit to the Bang Na campus. These include Wat Bang Na Nai, Wat Bang Na Nok, the Bangkok International Trade and Exhibition Centre (BITEC), Bang Na Intersection Market, and SAMA Garden within the BITEC BURI complex. Together, these destinations offer insights into the district's religious traditions, community commerce, international events, and contemporary urban lifestyles.

 

Getting There to the Bang Na campus is possible by BTS Skytrain, public bus, private car, or taxi. Visitors traveling on the BTS Sukhumvit Line can alight at Bang Na Station and continue toward Sanphawut Road by local transport or an appropriate walking route. Drivers can approach the university through Sukhumvit Road, Debaratna Road, and Sanphawut Road. Public transport passengers should confirm the current bus routes and stopping points before traveling, as local services may be adjusted.

 

Visitors traveling to the Bang Phli campus should use the address 45/5 Moo 19, Rungruang Bang Phli–Tamru Road, Bang Phli District, Samut Prakan Province. Private cars and taxis can reach the area through the road network connecting Bang Na–Trat Road with local roads in Bang Phli. It is important to confirm the correct campus before departure, particularly for admission interviews, academic appointments, or special events.

 

The Bang Na admission office accepts walk-in applications daily, excluding public holidays, from 08:00 to 17:00. The online application system is accessible 24 hours a day. Other administrative offices and academic facilities may follow different schedules. Visitors should contact the appropriate department if they require registration services, academic documents, library access, or an educational visit. The Bang Na campus can be contacted at +66 2 744 7356 to +66 2 744 7365, while the Bang Phli campus can be reached at +66 2 382 5620 to +66 2 382 5624.

 

Southeast Bangkok University represents the evolution of professionally oriented private higher education in eastern Bangkok. Since its establishment as a college in 1999, the institution has expanded from its initial business administration programs into logistics, digital technology, innovation, languages, tourism, law, and advanced professional education. Its transition to university status in 2023 marked another stage in that development. Today, its contribution lies in expanding educational opportunities, supporting professional skills, encouraging research and innovation, and preserving ethical and cultural values while preparing graduates for the changing requirements of society and the modern workplace.

 

 

 

 

A: The university operates at 298 Sanphawut Road, Bang Na District, Bangkok 10260, and at 45/5 Moo 19, Rungruang Bang Phli–Tamru Road, Bang Phli District, Samut Prakan 10540, Thailand.

 

A: The Bang Na admission office accepts applications daily, except on public holidays, from 08:00 to 17:00. Online applications are available 24 hours a day. Other university departments may follow different service schedules.

 

A: The institution was originally established as Southeast Bangkok College on 29 March 1999 and officially became Southeast Bangkok University on 31 January 2023.

 

A: The college was established through Atthawit Rungruang Company Limited and developed from educational activities associated with the Rungruang family. Phoem and La-ong Rungruang are important figures in the institution's founding history.

 

A: The university has five faculties: Digital Technology and Innovation, Accounting and Management Science, Logistics and Aviation Technology, Liberal Arts, and Law. It also publishes master's and doctoral programs.

 

A: Southeast Bangkok University emphasizes professional education, particularly Logistics and Supply Chain Management, Digital Technology, Innovation, and Business Administration, together with English communication and professional ethics.

 

A: Yes. The university publishes postgraduate programs in Business Administration, Logistics and Supply Chain Management, Information Technology, Educational Administration, and Law, with doctoral programs in selected fields.

 

A: Yes. For the Bang Na campus, visitors can take the BTS Sukhumvit Line to Bang Na Station and continue toward Sanphawut Road by local transport. Travelers visiting the Bang Phli campus should use the separate campus address in Samut Prakan Province.