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Open Days: Daily (it’s a public lane/area – each shop has its own opening days)
Opening Hours: Approximately 10:00–22:00 (varies by shop – recommended to check each shop’s official channels)
Japanese Town on Sukhumvit Soi 33/1 is a small lane in Bangkok that might look like any other soi at first glance — but once you step inside, you immediately understand why people call it “Japanese Town.” This is a gathering point for Japanese residents who work and live around Phrom Phong, and you can feel that identity in everything from storefront signs and menus to the simple-but-serious dining atmosphere. The lane isn’t trying to look Japanese just for photo ops; it feels like it grew naturally from real day-to-day needs of the Japanese community in Bangkok — and over time, it became a place Thai locals fell in love with too.
The charm of Sukhumvit 33/1 is that you walk only a few hundred meters, yet it feels like passing through “multiple worlds” in one go. Along the lane, you’ll find everything from long-running ramen spots, to no-nonsense Japanese-style pork steak (tonteki), to Japanese dessert shops people are willing to queue for. There are also bookstores and small lifestyle shops that make the walk more than just a food mission — it becomes a mini exploration of Japanese everyday culture without needing a flight ticket.
If you’re here for food, what hooks many visitors is the sense that the flavors aren’t overly “softened” to please everyone. A lot of places cook the way Japanese customers actually eat: clear seasoning, serious ingredients, and interiors that are usually simple — more about eating than posing. In plain terms, you come here to eat with intention, not just to create content. That’s exactly why this lane has so many loyal regulars.
Another layer that makes Japanese Town more fun is the presence of Japanese “lifestyle” spots, such as Japanese bookstores, manga stores, and secondhand book corners. For Japan-lovers, it feels like stumbling into a favorite little niche without having to go far. And as you keep walking, your mindset often shifts from “I’m here to eat” to “I want to spend time wandering,” because there are small details everywhere — from Japanese-style product displays to the tidy, organized way many shops communicate with customers.
The highlight many people come for is usually toward the end of the lane: UFM Fuji Super. It’s often seen as a Japanese-leaning supermarket where Japanese residents shop seriously — from cooking ingredients and seasonings to imported goods, Japanese beef and seafood, and ready-to-eat items that satisfy “Japan cravings” in the most practical way: a calm grocery run. If you like cooking at home, this place can be the kind of ingredient source that makes your Japanese meals taste noticeably closer to what you get at restaurants.
If you want the visit to be genuinely “useful” (not rushed), try splitting your walk into two rounds. First, do a quick scan to spot the places you want to eat and the shops you want to browse. Then come back for round two at a relaxed pace. Some popular dessert shops and well-known restaurants get busy during peak times. And if you plan to shop at the supermarket too, walking the lane first helps you avoid carrying heavy bags for longer than necessary — and lets you plan what needs chilling versus what’s easy to carry home.
The easiest time to walk is late morning to early afternoon: it’s comfortable, you can see signs clearly, and it’s easier to talk with staff. Evenings are better for people who want a livelier after-work vibe and a more “dinner-focused” visit. If you prefer a quieter feel, come earlier and pick a shop with a calmer seating area — the “soft Japanese” atmosphere feels more natural that way.
Getting There The simplest option is BTS to Phrom Phong Station, then walk into Sukhumvit Soi 33/1 using your map. The walk isn’t far, and it’s an area with steady foot traffic. If you’re coming by car, it’s usually easier to get dropped near the lane entrance and walk in, since this zone can be congested at certain hours. And if you want to continue your day after exploring the lane, it’s very easy to connect your trip with nearby malls and parks around Phrom Phong — making it a comfortable half-day or full-day plan without exhausting yourself.
In the end, Japanese Town on Sukhumvit 33/1 is perfect for anyone who wants to see another side of Bangkok — not just malls and cafes, but a lane where expatriates actually live their daily lives, and where visitors can step into that atmosphere without effort. Put on comfortable shoes, walk slowly, choose the shops that pull you in, and let the lane lead you to a uniquely Bangkok version of Japan — charming in its own way.
| Name | Japanese Town (Sukhumvit Soi 33/1) – Watthana, Bangkok |
| Location | Sukhumvit Soi 33/1, Sukhumvit Road, Khlong Tan Nuea, Watthana, Bangkok |
| Highlights | A hub for Japanese residents and Japanese dining, Japanese desserts/bakeries and Japanese bookstores, a Japanese supermarket (UFM Fuji Super) for ingredients and imported goods, and easy access from BTS Phrom Phong |
| Travel | BTS Phrom Phong, then walk into Sukhumvit Soi 33/1 (approx. 0.2 km from the station area) |
| Nearby Attractions (Approx. Real-Route Distance) | 1) bts phrom phong – approx. 0.2 km (tel. 02-617-6000) 2) emquartier – approx. 0.6 km (tel. 02-269-1000) 3) emporium – approx. 0.8 km (tel. 02-269-1000) 4) benjasiri park – approx. 0.9 km (tel. 02-208-2941) 5) benchakitti park – approx. 2.7 km (tel. 02-252-4244) |
| Nearby Restaurants/Cafes (Approx. Real-Route Distance) | 1) ramentei (sukhumvit 33/1) – approx. 0.3 km (tel. 02-662-0050) 2) custard nakamura (sukhumvit 33/1) – approx. 0.4 km (tel. 02-259-9630, 02-259-9355) 3) kobe tonteki (sukhumvit 33/1) – approx. 0.4 km (tel. 096-862-1110) 4) gindaco (emquartier) – approx. 0.7 km (tel. 02-261-0377, 087-323-2485) 5) isao (sukhumvit 31) – approx. 1.6 km (tel. 02-258-0645) |
| Nearby Accommodations (≤ 5 km, Approx. Real-Route Distance) | 1) emporium suites by chatrium – 1.4 km (tel. 02-664-9999) 2) hilton sukhumvit bangkok – 1.7 km (tel. 02-620-6666) 3) bangkok marriott marquis queen's park – 2.4 km (tel. 02-132-1888) 4) novotel bangkok sukhumvit 20 – 2.9 km (tel. 02-009-4999) 5) hotel clover asoke – 3.6 km (tel. 02-258-8555) |
| Popular Stops | ufm fuji super (sukhumvit 33/1 branch), japanese restaurants in the lane, japanese dessert shops, japanese bookstores |
Frequently Asked Questions (FAQ)
Q: Where is Japanese Town on Sukhumvit 33/1?
A: It’s on Sukhumvit Soi 33/1 in Watthana, Bangkok, near BTS Phrom Phong. Once you enter the lane, you’ll see Japanese restaurants and Japanese shops lined along both sides.
Q: Which BTS station should I use to go to Japanese Town on Sukhumvit 33/1?
A: Get off at Phrom Phong Station, then walk into Sukhumvit Soi 33/1. The walk is short and straightforward.
Q: What’s the most outstanding thing about this lane?
A: The lane is packed with Japanese dining in many styles — ramen, rice bowls, fried dishes, Japanese desserts — plus a Japanese supermarket like UFM Fuji Super for ingredients and imported goods.
Q: Where should I go if I want to buy Japanese groceries to take home?
A: UFM Fuji Super is a great choice because it offers ingredients, seasonings, imported goods, and a wide selection of ready-to-eat items.
Q: What time is best for a relaxed walk?
A: Late morning to early afternoon is comfortable and makes it easier to choose shops. Evenings are livelier and great for people who want a more after-work dining vibe.
Q: Where can I continue my trip after Japanese Town nearby?
A: You can easily continue to EmQuartier/Emporium or take a walk in Benjasiri Park, since they are in the same area and very convenient to reach.
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